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Definition
It is the process by which a company establishes the price of a product or service it offers. Following an appropriate strategy to carry it out will help you achieve greater competitiveness. In addition. It will reinforce the loyalty of your customers since they will maintain their preference for your products compared to the competition with similar offers. Pricing Strategy
A pricing strategy is more than a part of trello business pricing activity for these reasons. It is an instrument for business growth.
Here are the essential factors in establishing it and several of the types of pricing strategies that will help you choose the most appropriate to calculate the price of your products or services.
How To Control The Price Of A Product: 4 Indispensable Factors
To start, you must remember that prices can vary from a minimum to a maximum; this depends on where they are in the supply chain. As a second aspect, the price changes according to the phase of the product life cycle. Regarding this last point, we detail below what it is and what role it plays in your pricing strategy. In addition, we will address three other factors that you must understand to maximize the reach of your system.
The product’s life cycle: it is the process from its introduction to its exit from the market. It is an element you should consider in your pricing strategy. The aspects that affect this cycle (demand and duration) are decisive when establishing what changes your company should propose. With this in mind, you will adapt products to the changing needs of consumers.
The determination of very high or meager exit prices: this factor represents a double problem because usually. These prices do not produce the expected response from the customer and, therefore, there is an operational risk. Thus, prices must remain aligned with your company’s policies and financial objectives without forgetting the competition’s prices.
The previous analysis of your company: it is an essential factor to know the state of your competitive position and your market share. So you will know what you should plan in terms of the image of the brand, the usefulness of the service. The quality and the characteristics of your offer concerning other products or services. And all this you can only do with a preliminary analysis of your company.
The analysis of competitors just as it is essential to know the state of your company it is also necessary to know that of your competition. It will allow you to understand the public’s perception of the companies in your line of business. Knowing what the consumer believes is valuable or essential about all these companies will help you define your pricing strategy better. That is why it is one of the aspects that must remain integrated into the buyer’s journey.
Analyze your market and set the criteria
In addition to the four factors that we just mentioned, you should do market research to find the ideal niche for your product. For this, it will be helpful to apply surveys, both direct and online. This way, you will have more reach. And your potential customers will also give valuable opinions on how much they would be willing to pay for your product.
All this information will open your picture regarding the pricing scheme that you develop and will allow you to nurture your parameters to determine the prices of your products or services.
Remember that the price policy must be consistent with the product policy; there must be a correspondence between quality, characteristics, and prices. Additionally, pricing strategies should be tailored to the needs of your business as follows:
Find out if a special price will work if your goal is to bring a new product to market or reach other sectors.
Maintain a stable margin between producer prices and supply.
Create strategies based on the profit margin you are looking for.
Launch offers or promotions if you want to counter the competition.
Identify the factors that would help you create a premium price (this will allow you to increase your profit margin).
Now is the time for you to learn about the 16 most relevant pricing strategies.
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