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Market Research – What Is Market Research?

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Market Research – What Is Market Research?

The market research is the search, collection, analysis and reporting of data and information related to the specific situation of the market facing a company.

Therefore, the market research can also be defined as collection, recording, systematic analysis of data on marketing issues and marketing to improve the quality of decision-making procedures and control in the marketing environment.

Objectives of market research:

  • Objective of the search: to collect information for the preliminary evaluation of the problem and its structuring.
  • Descriptive objective: a description of the selected phenomena, the objects of investigation and the factors that affect their condition.
  • Causal objective: to test the hypothesis of some causal relationship.
  • Objectives of the tests: selection of promising options or evaluation of the correctness of the decisions made.
  • Predictive objectives: forecasting the state of an object in the future.

However, the main characteristic of market research that distinguishes it from the collection and analysis of current internal and external information is that it focuses on solving a certain or set of marketing problems .

Each company independently determines the subject and scope of market research based on its existing capabilities. And also, needs for marketing information, so the types of market research conducted by different companies may be different.

Market Research Types

Firstly, it was previously emphasized that market research is a scientific analysis of all the factors that influence the marketing of goods and services. It follows that the field of application of this function is practically unlimited, therefore only those types of investigations that are most frequently found in practice are considered.

Essentially, the purpose of market research is to get answers to five main questions: who? that? when? where? and how? An implied question is: why? expanding the study to contact the field of social psychology and is sometimes distinguished as a separate area, known as motivational analysis (motivation research), that is, the study of the reasons for consumer behavior.

(Unfortunately, this term has acquired a certain undesirable connotation due to the questionable activities of some psychotherapists.)

However, these studies are often carried out in a systematic way and can be secret as follows:

1) Market Research

  • Willpower of the size and nature of the market (characteristics of consumers by age, sex, income, profession and social condition).
  • Resolve of the geographical location of potential consumers.
  • Determination of the share of products of the main competitors in the total volume of sales in a given market. Investigation of the structure, composition and organization of the sales network at the service of this market.
  • Analysis of general economic trends and other external ones that affect the market structure.

2) Sales Research

  • Determination of differences in the volume of sales by specific regions.
  • Establishment and revision of the limits of the sales area. Scheduling of visits to customers by sellers. Changing the efficiency of sellers.
  • Evaluation of business methods and sales raise. Analysis of the competence of the distribution network in the amount of costs – benefits . Inventory of stocks of the retail network.

3) Product Research

  • Analysis of the strengths and weaknesses of your competitor’s products (that is, the products not only of your company, but also those of your competitors).
  • Looking for new ways to use manufactured products. Analysis of ideas for new products. And also, testing of new products with the participation of consumers. Research in the field of packaging. Study of the possibilities of simplifying the product range.

4) Advertising Research

  • Analysis of the effectiveness of the ads .
  • Examination of the effectiveness of advertising media.
  • Analysis of the effectiveness of advertising work.

5) Economic Research

  • Cost-production analysis.
  • Short and long-term forecast based on trend analysis.
  • Price – profit analysis.

6) Export Market Research

The above list is by no income thorough, but only describes the limits of possible research activities.

 

 

The Rank of a Data Recovery Service in your Company

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The Rank of a Data Recovery Service in your Company

How companies get really close to their customers

Data Recovery Service Customer orientation and customer proximity are currently in vogue. Everyone likes to put them in their mouths and claim them for themselves.

All human relationships – including those of a business nature – are based on closeness . Proximity to customers is ideal if they are not willing to deal with competing products. If it is possible to establish customer proximity, competition can be excluded and customer loyalty increased.

Satisfied customers pay higher prices for a proven source of supply – up to an acceptable limit. In addition, they are more inclined to share offer prices from competitors. Therefore, managers should know the success factors that shape customer satisfaction. In order to achieve customer proximity, Peter Winkelmann recommends in his book “Sales conception and sales control. The instruments of integrated customer management ”take the following action

Data Recovery

  • Direct contacts (e.g. field service visits, boss visits, joint dinners, birthday greetings, regular contact with technicians, regular satisfaction surveys).
  • Permanent customer contact within the framework of dialogue marketing (for example, through letters, emails, fax, SMS, newsletter) or through individualized sales promotion, whereby marketing-based customer proximity is often irregular. If, on the other hand, these contacts are positively illuminated, they can acquire the status of extraordinary – and therefore particularly valuable – events.
  • Joint tasks and interests (e.g. joint product development, value analysis, market research, trade fair presence).
  • Capital linkages, joint ventures, alliances, corporate mergers

Proximity to the customer creates a basis for business security, but every coin has two sides. In B2B markets, being too close to customers can turn into a strategic threat. According to Werner H. Engelhardt and Jörg Freiling, there are six sources of danger:

  • The in-sourcing danger : The customer notices the growing dependency on know-how on the supplier and recruits his best employees.
  • The risk of lock-in : the supplier becomes completely dependent on the customer.
  • The black hole harbors the risk that the provider will take major upfront risks (for example in plant engineering).
  • With the greenhouse effect, there is a risk that the bank’s influence on business policy will increase.
  • The outsider problem is the increasing influences from the customer’s customers as well
  • the run-away risk , in which the provider falls into the cost trap or customer proximity does not lead to customer loyalty.

Employees as a benchmark – right up to loyalty

Customer surveys clarify whether the pre-purchase expectations match the post-purchase experience. Keeping an eye on competing products is also a matter of course. When it comes to customer satisfaction management , it is advisable to ask your own employees what kind of customer satisfaction they would expect. Entrepreneurs should compare this self-image with the image of others in the market. Data Recovery Service

Customer satisfaction can be measured

Customer satisfaction can be measured Data Recovery Service

In the book “Market-Oriented Cost Management. Combining cost efficiency and closeness to the customer ”, emphasize the two authors Christian Homburg and Daniel Daum, that customer satisfaction should be measured regularly , which most companies fail to do.

Findings from management research show the connections between customer satisfaction and company profit . Outstanding, individually tailored service makes the purchase an experience, and customers are even willing to “dig a little deeper into their pockets”: An indication that it is worthwhile for companies to be close to and satisfied with the customer invest.

Objective measurement methods are based on events (critical incidents) and verifiable business data (business successes). The measured variables are customer development, repurchase rates, scope and quality of customer contacts, complaints, complaints, sales, earnings, and delivery share development or products developed jointly with customers.

The subjective procedures are based on the formation of judgments . Through defined questions or indirectly through conclusions (“Would you recommend us?”). While the direct form harbors a risk of manipulation, with the indirect method you run the risk of not really meeting the aspect of customer satisfaction.

Content Marketing: Pardon is it and how Does It Effort?

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Content Marketing: Pardon is it and how Does It Effort?

Have you heard of Content Marketing? Do you have any impression of what it is about, but you are not convinced that it applies to your company or venture? Can’t figure out what are the steps you must follow to be within this new marketing trend? If you have asked yourself any of these questions at any period, you are in the right place!

This article will introduce you to the universe of digital marketing, more specifically content marketing, and we will explain the importance of using it in any company, as it is the most effective and efficient way to reach your customers.

How did we get to Content Marketing ?: the evolution of Marketing

In the business environment, marketing is the form of communication that we all have regarding those around us. We could say that marketing is the two-way communication of the company with the market. In other words, its main objective is to obtain information from the market and send data to it to help achieve the ultimate aim of any company, which is to increase its profitability.

That is why marketing seeks to permanently streamline the company’s communication with the market , detecting needs, defining products, prices, advertising actions, and seeking to reduce costs and increase the organization’s income.

Over time, the offer of similar products increased, and marketing realized that the market had developed, and they were no longer satisfied only with the product but asked for more. Companies began to provide services.

The era of marketing of services made the product was accompany by customer service, after-sales service, installation, support, etc.

Consumers realized that all companies provided the same services and forced them to migrate to a new dimension: the sale of experiences.

What is content marketing? Definition, objectives, and advantages

Content Marketing is a marketing strategy aimed at generating valuable content for our clients.

It is a new conception of marketing, where the company, which has already defined the customer segment in which it wants to position itself and has gotten to know it, has identified what their tastes are, their preferences, what activities their customers carry out, etc. .; define guidelines on which that customer segment finds it attractive to receive information – training and begins to produce it.

The tactics will seek to attract our customer segment to our products, but without direct sales actions.

We must tolerate that this new era of marketing does not exclude the previous ones but includes them. The product, the service, and the experience are part of it, making sure that when that customer we want to attract with the generated content chooses us, we provide everything that he expects, being competitive in products, prices, location, promotions, etc.

Content Marketing Objective:

  1. Create value for our current and potential clients.
  2. Build bridges of trust in our relationship with current and potential clients.
  3. Retain existing customers and convert potential customers into real ones.

Advantages of Content Marketing:

  1. It is possible to use non-traditional communication channels, which are cheaper and lower the costs of marketing in organizations (we spend less money).
  2. Relationships with our clients are one of familiarity, sympathy, and trust, which extends the client’s life span for our organization.

What are the rank of the Internet and Social Networks for content marketing?

But how do we capture the attention of our target audience in the gigantic universe of the Internet? What characteristics must the content have? Where do I put that content?

These are some of the questions that you should be asking yourself at this time.

What Is Web Design? Everything You Need To Know

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What Is Web Design? Everything You Need To Know

Having web design experts is the best way to achieve the objectives of a company. It does not matter if it is a local, industrial or traditional business. Through this tool image and message of a brand can be transmitted while responding to the needs of users

The web design Malaga has become increasingly important due to its large number of advantages. Many think that just appearing on the Internet is enough, but to connect with customers and achieve the objectives set, it is necessary much more than just creating a web page.

For this reason, to achieve the proper development of a web page, it is essential to have experience and knowledge in vital areas, such as design, programming, CRO, SEO strategies, among many others.

Web design experts can get the most out of an online platform. Its services guarantee the highest quality and usability standards to increase the probability of conversion and build a solid relationship with customers.

What is Web Design?

Web design is a discipline that is responsible for planning, maintaining, and creating web pages. Although this definition sounds simple, the concept is far from its traditional meaning, as it also encompasses aspects such as user experience and strategies to attract new leads.

The best web design companies provide comprehensive services that encompass all areas of this process, such as creating the interface or SEO positioning, essential factors for the user experience, and the image in general.

Web design is necessary for the platform to stand out from the rest. Therefore its development requires a reasonable amount of time and planning by a group of experts is how the corporate image and the company’s message can be transmitted more clearly.

The main function of a web designer is to find the balance between the aesthetics and functionality of a page to benefit the users. To achieve this, they make all the graphic elements based on the company’s branding, using programming languages ​​such as HTML, CSS, or JavaScript, with a good web structure.

Web Design Elements

If a website is not optimized, it is difficult for a brand to rank high in search engines. Therefore, when designing a website, professionals take into account different aspects.

Usability

Usability refers to the organization and operation of the site. When accessing a web page, it is essential that users find what they are looking for immediately; otherwise, they will feel frustrated and are likely to leave the platform without taking any action.

Usability refers to attributes that help measure how pleasant the browsing experience is and how easy it is to use a page. Users enjoy the visit when a site is simple, intuitive, and friendly and even come back again. In this sense, usability measures the efficiency, effectiveness, and satisfaction of Internet users.

Taking usability into account when starting web design provides multiple benefits to the brand. For example, more excellent communication with customers is obtaining. It allows increasing traffic and increasing the duration of visits, decreasing the bounce rate, increasing sales, among others.

Loading Time

the website must work optimally. Hence the loading time is a determining factor so that if a person has to wait more than 30 seconds to obtain information you will end up visiting the competition.

In web design, aspects such as the weight of the images considered to reduce the bounce rate and increase visits.

Adaptability

More and more people are retrieving the Internet through their mobile devices and tablets. For this reason, web design is essential to create web pages that fit the dimensions of any mobile device.

Services Offered By A Web Design Company

The best web design companies use tools to improve the user experience and accelerate business objectives.

CRO Techniques

CRO is an acronym for Conversion Rate Optimization, which translates into Spanish as conversion rate optimization. It is a set of techniques that aim to improve the conversion rate of websites.

For companies that want to sell online, the conversion rate is one of the most critical factors. This strategy focuses on all web optimization actions to get visitors to perform a certain action: buy, subscribe to the web, etc.

A good web design attracts traffic, but sometimes the objectives of companies go beyond just getting visitors. To do this, we try to vary the user experience by incorporating landing pages forms, striking images. And rethinking the structure of the web so that the most important thing is the center of attention.

A good CRO process goes through different phases, such as identifying the problem, conducting tests, searching for solutions, analyzing results, and permanent improvement cycles.

SEO Optimization Processes

SEO has to do with organic search engine optimization. They are all strategies that help to place the website in the first place of Google.

Also Read : Labor Productivity: What Is It And How To Improve It?

 

What is SMTP Server? – Definition, Functions, Commands, And More

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What is SMTP Server? – Definition, Functions, Commands, And More

Definition SMTP Server

They are the acronym for “simple mail transmission protocol.” But, there is nothing simple for numerous of us: it is an additional practical term that is very unclearly understood. In reality, SMTP is part of the expertise that many of us use today regularly. What is an SMTP server, and what is it used? We will tell you.

The SMTP attendant is a computer in charge of loud out the SMTP service, temporary as an “electric postman.” It allows the conveyance of that email over the Internet. SMTP relay works very simply: if the SMTP server authorizes the sender and addressee identities, then the distribution is done.

Let’s say it’s like the web pole office: it collects the sender’s email and brings it to the recipient’s local post workplace, which is another SMTP server. It was born in 1982 and lasts to be the most extensively used Internet standard today.

To break this unhappy a bit more, let’s imagine the route your regular email would have to do at snail speed to reach its destination.

How does SMTP relay work?

We will explain the operation of the SMTP relay in a little more detail.

When an email is through the SMTP relay protocol, the validation of a series of text commands (of the ASCII character string) are subsequently sent to an SMTP server. Port 25 or 587 are generally using.

In this process, the content email does not come into play, but the attention of the SMTP language defines exclusively in the transmission.

Every time an email is sent using the SMTP protocol, a new session of the SMTP relay service is opening. Then, a series of information exchanges are carried out between the email client and the destination SMTP server, as if it were a conversation.

SMTP Commands

The conversation occurs using elementary text commands. The most mutual are the following:

  • HELO: to open a meeting with the server.
  • EHLO: to open a session in case the server supports extensions defined in RFC 1651.
  • MAIL FROM: to indicate who is sending the message.
  • RCPT TO: to display the recipient of the message.
  • DATA: to predict the beginning of the message, it will end when there is a line with only a dot.
  • QUIT: to close the session.
  • RESET: Aborts the current transaction and deletes all records.
  • SEND: Initiates a transaction in which the message is delivered to a terminal.
  • VRFY: Request the server to verify an entire argument.
  • EXPN: Asks the server to confirm the opinion.
  • HELP: This allows you to request information about a command.

Let’s look at an example of a friendly conversation between the email client and the SMTP server.

This exchange is initiated by the “EHLO” command, followed by the “MAIL FROM” command. MAIL FROM command will allow us to identify the sender.

Next, it is sent with the «RCPT» command that allows the server to identify the recipient. Then the «DATA» command, through which the content of the email is sent.

Finally, the command “QUIT” is sent, indicating the end of the exchange and the conversation between the email sending client and the server.

Every time this process occurs, the SMTP server will send the responses of these clients by email to warn if the commands are valid or not.

What type of SMTP server should you choose?

Use your SMTP server:

Establishing and maintaining an own SMTP server is usually an option for companies concerned with security and process control. Also as well as reliability of the service, as they sometimes do not know the standards that external providers can offer.

However, having your SMTP server is a task that can quickly become expensive and time-consuming. Using our technology implies allocating resources to its management and maintenance, and we cannot always count on the most outstanding advances or the best functions.

Also Read : E-Commerce – What Is An E-Commerce Business Website?

Labour Productivity: What Is It And How To Improve It?

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Labour Productivity: What Is It And How To Improve It?

Labour Productivity

Labour productivity is the value of goods and services produced in a period, divided by the hours of labour used to make them. And also, Labour productivity measures the output produced per labour unit, generally reported as output per hour worked or output per person employed.

In the following GeoVictoria Blog note, you will learn more about what labour productivity is.

What Is Labour Productivity?

According to Wall Street Mojo, Labour productivity is a concept used to measure worker efficiency. It remains calculated as the value of the output produced by a worker each unit of time, such as one hour.
By comparing individual productivity with the average, whether a particular worker is underperforming or not can remain identified. The concept can also be used at the national level to calculate the GDP (Gross Domestic Product).
In addition, Investopedia points out that when we refer to Labour productivity, we must take into account the following:

  • Labour productivity measures output per hour of work.
  • Labour productivity remains primarily driven by capital investment, technological progress, and human capital development.
  • Businesses and government can increase workers’ Labour productivity by investing directly or creating incentives for advanced technology and human or physical capital.

How To Measure Labour Productivity?

Labour productivity measures the efficiency of people in a country or organization. Divide the total value of goods and services produced by the total hours worked on calculating it.
Suppose the productivity of an organization remains calculated. In that case, the total value of goods and services remains their monetary value, that is, the amount at which they can remain sold. This amount is not necessarily equal to the cost of goods sold. Part of the quantity produced could remain stored in the ending inventory instead of being sold.

Here is the most common formula to calculate Labour productivity

How To Increase Productivity?

  1. Avoid Putting All The Blame On Your Workers

Have you just discovered that your employees have low overall work productivity? Your first instinct might be to blame them.
Up to a point, you might be right. Indeed, you have at least some workers who take too many breaks. They also show up too late each morning and show laziness. The truth is, most of the problems are probably hardworking people who want to do great work every day. They may not put themselves in the correct position to be successful.
So instead of putting all the blame on your lower-level employees, take a look at your management team. In them, you will see if they are performing in the low Labour productivity of your company.

  1. Find Out Why Your Employees Are Wasting Time

In a perfect world, all of your employees would be working the entire time stipulated for it. That kind of productivity would get you the most bang for your buck and earn you the most profit.
If you can limit the wait and encourage your leaders to keep their teams actively involved in tasks, you will improve work productivity in no time. But before you can do it, you need to take some time to find out: Why is so much time being wasted? What can remain done about it?

  1. Set Goals For Workers: Provide Incentives Based On Performance

Do you suspect that the low productivity of your company could remain directly linked to a lack of motivation? If so, setting goals for your workers and offering performance-based incentives if they reach those goals is a great idea.
Goals make people work harder. Please make sure the goals are realistic enough for the workers to achieve them. Otherwise, they could end up harming your work productivity rather than a positive one.

More Information:

  1. Manage Overtime Effectively

Maybe you need your workers to work overtime at specific jobs. It helps you complete assignments faster and appears to improve productivity. However, working too much overtime can harm many people. It can lead to:

  • Excessive fatigue
  • Increase in accident rates
  • Higher employee turnover
  • And more

These things could hinder your work productivity in the long run. So it is better to boundary the number of overtime that you offer to your employees. Plan your workers’ projects ahead of time to complete them during regular business hours. Lean on technology to better understand how these overtime hours remain managed.

  1. Continuous Training Of Workers

Keeping workers challenged and engaged will promote productivity. The best option to help each employee fulfill their potential is to implement a training and education program.
With training, you will offer employees a better current position and eventually move up. You can create education reimbursement problems that further education promotes. Investing in your workers is speculation in the future of your company.

How Does Work Stress Affect Work Productivity?

According to the Business site, stress is a double-edged sword. It can be beneficial and also a disadvantage, especially when it comes to Labour productivity. Stress can take a significant impact on your physical and mental well-being. Ultimately it can affect your productivity. These are some of the signs that stress is negatively affecting your productivity.

  • Lack of energy: Although stress is notorious for giving you a burst of adrenaline, it will quickly deplete your energy after the initial outbreak. It leaves you emotionally and physically drained. Lack of bodily and mental energy can prevent you from doing your best. It will have a significant impact on productivity.
  • Lack of focus: Good production requires concentration, but stress will take over your mind, making it very difficult to focus on the task at hand since you are more focused on what caused your anxiety.
  • Constant worry: Have you always been so consumed by worrying about something that may happen? Stress has a way of taking your time by making you continually worry about something that may or may not occur. It remains wasted time that could have remained spent on more productive tasks.
  • Reduced creativity: Being stressed makes your mind wander, preventing you from locking yourself in new ideas. It limits your ability toward come up with creative and new ideas.

Adverse effects on personality: Stress not only affects your emotions and physical abilities, but it also affects your personality. For example, you can speak badly to your colleagues without realizing that you are doing it or get angry and yell at others without knowing that you are doing it.

Best Day And Time To Look For Work

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Best Day And Time To Look For Work

Best Day And Time To Look For Work

Believe it or not, the day and time you are looking for a job can help you find a job faster. This strategy has worked for us by appearing as the first option in candidates for a position. Let’s see the best time and the best day to look for work.

Best Day And Time To Look For A Job

Most companies usually post job offers on specific days. So being the first to apply right after the job has been dispatched will allow you to be first on the list of candidates.

Best Day And Time To Look For Work

The Best Time To Look For Work

The best time to apply for a job is in the evening (after hours) or early in the morning.

The reason is that job search sites show new job applications to the person in charge of hiring you.

If you submit your job application outside of these hours, you will appear last on the list of new candidates, and, likely, they will not see your resume. There also remains a greater chance that they will hire someone else.

So the best time to apply for a job: Early in the morning or in the evening after work. Avoid doing it in the afternoon hours.

However, the day of the application is much more critical. So let’s see what is the best day to look for a job.

The Best Day To Look For A Job

We already know when the job application should remain submitted, but what is the best day to do it?

Based on our analysis of more than 1,752 job postings, Monday is the best day to look for work.

When analyzing new job postings on job sites: Indeed, Flexjobs, Glassdoor, we found that companies often post their latest job applications on Mondays.

So Monday Is Your Best Option to Look For Work.

If you are applying on Monday, we recommend that you submit your application on Monday night or early Tuesday morning so that you will appear among the first places on the list of new applicants.

If, due to time reasons, you can only apply for new jobs on weekends, the best day to send your resume will be Sunday night, as this will make you one of the top candidates on monday or asana.

Our analysis also revealed that the worst day to look for work was Friday or Saturday night, as these days you have the highest chances of being last on the list of new applicants.

Formulating For The Job Search

Nowadays, you don’t have to stop your job search fair because it’s not the best time of the year to look for a job. The slow hiring months can remain optimal for preparing for your inquiry and increasing your chances of winning that key position. Here are some tips to prepare for the job search:

keep your Restart Efficient.

One of the furthermost essential aspects of any job search is updating your

— don’t wait until the last minute. Save an updated resume template that you can customize your resume to the specific job.  An effort to update your resume quarterly or, at the very least, once a year, scheduling the time in your calendar to help you remember and stay committed to the task.

Increase your Skills Or Else Add New Experiences.

Education is a never-ending story. We must continuously promote our skills and learn about new areas to advance in our careers. Increase your marketability by taking a certification sequence. Or add new abilities to your portfolio by taking a night business class at your local college. Have you thought of getting another degree? Several reputable online universities help professionals.

Don’t give up.

Sometimes, the most challenging part of job hunting remains receiving started. You may attract a blank while editing your resume. Our schedules often become in the way of preparation and professional advancement—schedule approximately every month to upgrade your skills or practice a mock interview.

And greatest importantly, never give up. Regardless of the time of year, starting the search isn’t easy; it takes time and patience to succeed. Rome is situated built in a day, and your job search won’t end in a day either.

Related Searches

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8 Tools to Improve your work productivity

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8 Tools to Improve your work productivity

Improve your work productivity

At Christmas, we all fill ourselves with good resolutions for the new year. We thought about joining the gym or English classes, that our Oxford accent was fading. However, then January came and we fell into stark reality … We don’t have time! Our workday is so full of things to do that we don’t have time for anything. That is why our post today gives you a series of tools that will increase your work productivity. With them, lack of time will no longer be an excuse not to change those love handles for some marked abs. Did we discover them?

1.  Todoist

If you are wondering how this website can help you, just look at its simple, but clear slogan to understand it: Todoist, the tool that helps you do things. Simple truth? Todoist allows you to manage all your tasks and projects. In this way, you can do much more in less time. Remember that good organization leads to improved work productivity and with Todoist this is a piece of cake. The tool adapts to you and your needs. Therefore, you can find it in up to 15 different media. You have the possibility to use it in the web version or download it to your computer, whether it is a Windows or a Mac. Or why not take it everywhere thanks to its mobile application? With it you can create a calendar that includes tasks and subtasks, projects or key dates.

What’s more, If you purchase the Premium version, you can create alarms that remind you of key days or manage your tasks using labels. At the end of the month, don’t forget to take a look at Todoist Karma and see how that month went. You will be able to see everything you have managed to do and how your productivity has improved. Does it seem little to you?

2.  Keep Focused

Have you heard of the Pomodoro Technique? This method tries to increase your work productivity by establishing, precisely, some work times and others of rest. The first thing you should do is decide what task you are going to dedicate yourself to. Then you start the timer and dedicate yourself to it in 25-minute intervals with a 5-minute break each. You repeat this 4 times and you can rest for a quarter of an hour. How about? This technique may be a bit difficult to use at first, but the truth is that it greatly increases your productivity. With it you manage to apply yourself to the maximum in the work intervals, but without overwhelming yourself thanks to the moments of rest. This technique applied to the 2.0 world, results in tools like Keep Focused. If you have found this working method interesting and you think you can apply it in your working day, Keep Focused will mark the time periods for you. In this way, you will only have to worry about performing at your best in the 25 minutes and enjoying your well-deserved breaks. Why not try something different?

3.  Evernote

This is possibly one of the best known tools for increasing work productivity. If you have not heard of it, you must imagine what it would be like to group all the ideas in your head in a large digital folder. Already? Well that’s Evernote. With this tool you can create a note every time you need to store a piece of information. This is just great for freeing your mind from lots and lots of data. With Evernote you will be able to organize and label this information, having it accessible whenever you need it. You will be able to capture everything you need and save it for when you have time: from an Internet article to a handwritten note. All this in such a simple way that you will never have to saturate your memory again. What’s more, This tool allows you to share all this information in real time with other users. For example, Evernote is a fantastic service for creating presentations because with a single click your notes are transformed into a beautiful and attractive design.

4.  Hootsuite

If you manage social networks like Twitter or LinkedIn, I’m sure you’ve heard of this tool. With Hootsuite you can schedule all your publications for the day, the week, the month … Can you imagine how much time you can save? Without a doubt, if you want to improve your work productivity, you will not achieve it if every X time you have to stop what you are doing to put a tweet. With Hootsuite you can concentrate all your time on social networks and dedicate yourself to other tasks the rest of the day. Obviously, you have and should stay tuned to them in case a follower needs you. But remember that you are no longer going to waste time thinking about how to fit your message into 140 characters because… it’s done!

5.  Productivity Owl

Despite the fact that all these interesting tools are found online, the Internet is the main enemy of labor productivity! We cannot deny it, many times we get too distracted. If you feel identified with this statement, Productivity Owl is the perfect application for you. This Google Chrome extension allows you to determine which pages you can and cannot visit during your workday. That is, a parental control that you impose yourself. This vigilant owl follows you through all the pages you visit and if you are not being productive it will close all the tabs. Still don’t know why you need this tool? Because it will deny you entering certain pages for a few hours. In addition, if despite this you find other (improper) leisure alternatives, this owl will close everything. To work!

6.  Wunderlist

It is time for us to assume that human beings love to make lists. The topics? Of the most diverse: from the 100 movies you must see before you die to what you have to buy when you go down to the supermarket. This can end our desk full of post-its and pages with to-dos, at least if we don’t use Wunderlist. This fantastic tool allows us to plan everything, absolutely everything. Its use allows you to plan all kinds of tasks, regardless of their theme or size. In addition, this service has a built-in alarm that alerts you every time you are approaching one of the scheduled appointments. Sounds interesting? Wunderlist is the perfect tool to increase your work productivity because you can group and label all your tasks, adding clarifying notes if necessary. And if that was not enough, it allows you to convert emails into pending actions just by forwarding them. Without a doubt, it will make your life much easier.

7.  MakeMe

Do you spend the day imagining everything you can achieve? It is true that we all love to think about all the things we want to achieve, but if we do not work we will not achieve them! This is the goal of MakeMe. This fantastic application allows you to enter your goals to check, on a daily basis, your progress. This is essential if you want to improve your work productivity. In this way, you will be able to know if you are on the right track or if you should increase your efforts. This application also allows you to create group goals and see the progress of each team member. Ah! And it allows you to send messages to all your colleagues to congratulate them when they achieve a goal, and to be able to encourage them to keep up their good work. If this seems little to you, you can purchase the Premium version of the application. This modality will give you an action plan to follow for each of your goals. Each day will mark small actions that you must take to finish achieving what you propose. Doesn’t sound bad at all, right?

8.  Soundrown

Finally, we cannot stop showing you this curious tool that wants to improve your work productivity. Soundrown is an application that reproduces, among others, the ambient sound of a classic cafeteria. We have long thought that it is a quiet room, and without many distractions, what we need to do a good job, right? Well, the truth is that a study from the University of British Columbia showed that these types of ambient sounds help us improve our concentration and creativity. The tool contains sounds from different parts of the world, from Brazil to Paris, all with the aim of helping you improve in your work. Therefore, if your boss sees you a lot in your company cafeteria, you can tell him that you are improving your creativity.

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