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Business Communication – What Is Business Communication?

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What do companies expect from their employees? What do they want and expect from them about communication? Easy, they can communicate in person, writing, and orally with colleagues, clients, other organizations, and the general public.

And we ask ourselves, what makes business communication so important? The answer is simple: business communication makes relationships with colleagues and partners effective and helps you create a better strategy.

It contributes to the emergence of more innovative projects, influences decisions, and makes your proposals are better accepted. It also helps employees improve and manage their working relationships with clients and resolve conflicts more effectively.

Good communication helps you have more opportunities. Therefore, in this object, we will teach you the main points you should know to improve your communication in any situation, as well as strategies that will help you increase your effectiveness in different areas.

Business Communication

We communicate in different ways throughout the day. There are many ways to do it. Business communication is defined as the spoken or written way of interacting between the people who make up the company and is classified as internal communication and external communication.

The internal communication takes place within organizations, and flows in different directions, flows down (to the staff), upward (toward managers, movement), and horizontally (between manager-manager, staff-staff, etc.).

The downward flow of communication occurs when management provides information, gives instructions, requests feedback, and generally supports and motivates employees. It also flows upward as employees offer feedback and input, report on their activities, and request support.

Finally it flows horizontally through the organization to facilitate the exchange of information between departments and support the coordination of the work carried out by interdepartmental teams.

Commercial and external communication includes interactions between organizations and the external environment. For example, an organization may communicate with public members, such as current and potential customers, and with other organizations, such as suppliers, government offices, and the media.

Business communication can take the form of oral interaction through conversations and meetings, whether in person, online, or over the phone, through written documents such as emails, marketing materials, website, and social media posts, blogs, reports, and proposals.

Fundamental Principles In Business Communication

Any form of communication requires interacting with another person or group of people to convey a message.

It helps to imagine the communication exchange of messages between a sender and a receiver through a medium or channel of communication.

The sender encodes a message through sounds, written words, images, videos, spoken language, or body languages, such as signs, facial expressions, and tone of voice. The message then reaches the receiver, the audience, which decodes and can decide to respond or not.

However, this transmission of messages is not always straightforward. While the receiver hears or sees the news. And also, a series of problems that act as “noise” can limit their ability to understand or assimilate it.

These problems include how the message is expressed, issues with the technology used, the receiver’s inability to process the news. And a lack of common ground (such as cultural factors such as values, beliefs, and language) between the sender.

And the receiver. In some cases, when a common background is not shared, the people involved must work hard to build mutual understanding and therefore exchange various messages or use a variety of different media.

Fundamental Principles Of Business Communication

The following fundamental principles of business communication will help you get a message across to your recipient:

Understand your audience

It is essential to appreciate and be aware of your audience, the people with whom you communicate. You must adapt the content and the mode of communication to the characteristics of the audience.

These include your interests and beliefs, backgrounds, roles, and personalities. In companies and organizations, you must analyze the sector, the products, and even their competition. Thorough research is essential to understand your needs.

Therefore it is essential to make thoroughly before communicating with people you just met who may be from a different context. It will help you achieve your current goal and build or improve your business relationships.

 

How Does Artificial Intelligence (AI) Work?

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Artificial Intelligence – Through mathematics and logic, a computer system simulates the reasoning that people follow to learn from new info and make decisions.

A computer system with artificial intelligence makes predictions or takes actions based on patterns in the available data and can learn from its mistakes to be more precise. Advanced artificial intelligence processes new information extremely quickly and accurately, making it useful for complex scenarios such as driverless cars, image recognition programs, and virtual assistants.

AI

How did artificial intelligence come about?

At least since the 1st century BC, People are already fascinated by the possibility of building machines that mimic the human brain. In the modern age, the term “artificial intelligence” was coined in 1955 by John McCarthy. Together with other computer scientists, McCarthy organized a conference in 1956 under the title “Dartmouth Summer Research Project on Artificial Intelligence.”

Machine learning, deep learning, predictive analysis, and, more recently, prescriptive analysis emerged from these beginnings. In the meantime, a completely new branch of science has developed from this: data science.

Why is artificial intelligence important?

Today by far exceeds the ability of humans to absorb and interpret this data and to make complex decisions based on it. Artificial intelligence forms the basis for learning computers and represents the future for all complex decision-making processes.

Here is an example: Most people can work out how they do not lose in “win three” (circle and cross). Even if there are 255,168 different moves, there are 46,080 of which ended in a tie. In the case of “Queen,” the number of master players is already much lower – considering the 500 x 1018 or 500 quintillion different possible moves.

Computers are able to calculate such extensive combinations and permutations extremely efficiently, to arrive at the best decision. In the future, this high computing power should also be transferred to business decisions. In addition to AI (and machine learning as a logical further development), deep learning also plays a fundamental role.

General Artificial Intelligence (general AI)

General artificial intelligence, occasionally referred to as “strong artificial intelligence” or “human-level artificial intelligence,” refers to the ability of a computer system to outdo people in any intellectual task. It’s the kind of artificial intelligence seen in movies where robots have conscious thoughts and act on their motives.

In theory, a computer system with general artificial intelligence could solve highly complex problems, make judgments in uncertain situations, and incorporate previous knowledge into its current reasoning. It could have creativity and imagination on a par with people and perform far more tasks than narrow artificial intelligence.

Artificial superintelligence (ASI)

A computer system with artificial superintelligence could outperform people in almost every field, including general knowledge, scientific creativity, and social skills.

Types of Artificial Intelligence

Narrow Artificial Intelligence (narrow AI)

Narrow artificial intelligence sometimes referred to as “weak AI,” refers to the ability of a computer system to perform a precisely defined task better than a person.

AI is the highest level of development that humanity has reached so far. All examples of seen in the natural world fall into this category, including autonomous vehicles and personal digital assistants.

Although it appears that is thinking for itself in real-time, it is coordinating several narrow processes and making decisions within a predetermined framework. The “thought” of does not imply consciousness or emotion.

1. Purely reactive AI

There is the most basic form of Kl. The system recognizes its environment/situation directly and acts based on what it recognizes. It has no idea of ​​the outside world. It cannot create memories or use past experiences to influence current decisions. only specializes in one area.

Examples are IBM’s Deep Blue, which Kasparov defeated in chess, or Google’s AlphaGo, which triumphed over the human winner in the game of Go.

2. Systems with limited memory

A little further up the evolutionary ladder of are systems with limited memories. They take pieces of past information into account and add them to their preprogrammed representations of the world. You have just enough memory or experience to make correct decisions and take appropriate actions.

Examples are self-driving vehicles, chatbots, and personal digital assistants.

3. Systems with their consciousness

Theory of Mind means developing your awareness. It includes recognizing yourself and others and developing an understanding that others can be wrong and therefore act wrong.

Moreover, such systems can understand thoughts and emotions that influence human behavior. It includes an understanding of feelings, motives, intentions, expectations, and the ability to interact socially on this basis. There are still no systems that can do this. But they are probably the next level of intelligent machines.

Examples from science fiction are C-3P0 and R2-D2 from the Star Wars films and Sonny from the movie “I Robot.”

4. Systems that are “self-aware.”

However, these forms of Kl can form ideas about themselves. It represent an extension of the systems with their consciousness. They are aware of their inner states, can predict feelings, and create abstractions and draw conclusions. And also, they are the future generation of machineries: super-intelligent, sensitive, and conscious.

Examples are Eva in the film “Ex Machina” and synths from the TV series “Menschen.”

Why is Deep Learning meaningful?

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What is Deep Learning?

deep learning

Deep learning is a special method for information processing and a sub-area of machine learning and artificial intelligence. Deep learning uses neural networks to analyze large data sets. This functionality used by deep learning acts in a similar way to the human brain. In doing so, data is first extracted, then analyzed in order to subsequently draw up a conclusion or prognosis. In practice, deep learning is mainly used to recognize images, understand texts or for better decision-making.

The basis of deep learning, neural networks, has been around since the early 1940s and is not a new topic. However, big data and the growing computing power (through graphics cards) are rapidly gaining attention. Deep learning solves problems that cannot be solve without these approaches.

DL is highly computationally intensive. The training can last for months to be able to make good predictions and decisions. The reason for this is complex architectures and millions of model parameters.

What is the association between Deep Learning and artificial neural networks?

Artificial neural networks are algorithms that are model on the biological model of the human brain. It is use to recognize patterns, interpret texts, or help us form clusters and classify objects on images.

Of course, a DL algorithm becomes like anyone machine learning algorithm trained on data. Artificial neural networks are often very complex, which interprets individual decisions as challenging to understand.

Why is D-L meaningful?

There are problems, such as unstructured image and text recognition or the development of recommendation systems in marketing, which can be map particularly well with neural networks. It is where artificial neural networks show their strengths.

The more significant the amount of data, the better profound learning works.

A good example is speech, text, and image recognition.

But structured data can also be processed well with neural networks, especially when a lot of data is available.

Big data technology and the steadily growing amount of data play a decisive role in the success of these approaches. Without big data, neural networks often work worse than classic machine learning, as the following diagram by the renowned DL expert Andrew Ng clearly shows.

What is the difference amid Deep Learning and Machine Learning?

What is the difference amid Deep Learning and Machine Learning_

Deep learning is a subsection of machine learning, so deep learning is always machine learning. However, it is worth taking a earlier look at the capabilities of these two types of machine learning, as both have different properties.

To better delimit the terms, we subdivide them into DL and “classic” machine learning. Classic machine learning refers to the methods that do not use artificial neural networks. Deep understanding, on the other hand, only uses artificial neural networks.

Thus, the main difference between DL and classic machine learning lies in processing unstructured data through artificial neural networks (ANN).

Artificial neural networks can convert unstructured information such as text, images, sounds, and videos into numerical values.

Is Deep Learning Overrated?

The question of whether DL is overrated is easy to answer: no.

Today, problems can be solve by neural networks that were previously considered unsolvable, in the desired quality for classic machine learning methods.

Also, reinforcement learning, used for autonomous vehicles and robotics, is only possible through DL methods. Such applications will significantly change our daily life in the next few years.

What are the use bags for Deep Learning?

DL is a powerful tool for problem-solving in data processing in the area of ​​big data. The use cases in the business environment are correspondingly diverse. We looked at seven compelling use cases for you and outlined them briefly. These illustrate the paramount role DL plays for companies today.

In the following, I will go into seven use cases of DL in different company areas and industries.

Market Research – What Is Market Research?

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The market research is the search, collection, analysis and reporting of data and information related to the specific situation of the market facing a company.

Therefore, the market research can also be defined as collection, recording, systematic analysis of data on marketing issues and marketing to improve the quality of decision-making procedures and control in the marketing environment.

Objectives of market research:

  • Objective of the search: to collect information for the preliminary evaluation of the problem and its structuring.
  • Descriptive objective: a description of the selected phenomena, the objects of investigation and the factors that affect their condition.
  • Causal objective: to test the hypothesis of some causal relationship.
  • Objectives of the tests: selection of promising options or evaluation of the correctness of the decisions made.
  • Predictive objectives: forecasting the state of an object in the future.

However, the main characteristic of market research that distinguishes it from the collection and analysis of current internal and external information is that it focuses on solving a certain or set of marketing problems .

Each company independently determines the subject and scope of market research based on its existing capabilities. And also, needs for marketing information, so the types of market research conducted by different companies may be different.

Market Research Types

Firstly, it was previously emphasized that market research is a scientific analysis of all the factors that influence the marketing of goods and services. It follows that the field of application of this function is practically unlimited, therefore only those types of investigations that are most frequently found in practice are considered.

Essentially, the purpose of market research is to get answers to five main questions: who? that? when? where? and how? An implied question is: why? expanding the study to contact the field of social psychology and is sometimes distinguished as a separate area, known as motivational analysis (motivation research), that is, the study of the reasons for consumer behavior.

(Unfortunately, this term has acquired a certain undesirable connotation due to the questionable activities of some psychotherapists.)

However, these studies are often carried out in a systematic way and can be secret as follows:

1) Market Research

  • Willpower of the size and nature of the market (characteristics of consumers by age, sex, income, profession and social condition).
  • Resolve of the geographical location of potential consumers.
  • Determination of the share of products of the main competitors in the total volume of sales in a given market. Investigation of the structure, composition and organization of the sales network at the service of this market.
  • Analysis of general economic trends and other external ones that affect the market structure.

2) Sales Research

  • Determination of differences in the volume of sales by specific regions.
  • Establishment and revision of the limits of the sales area. Scheduling of visits to customers by sellers. Changing the efficiency of sellers.
  • Evaluation of business methods and sales raise. Analysis of the competence of the distribution network in the amount of costs – benefits . Inventory of stocks of the retail network.

3) Product Research

  • Analysis of the strengths and weaknesses of your competitor’s products (that is, the products not only of your company, but also those of your competitors).
  • Looking for new ways to use manufactured products. Analysis of ideas for new products. And also, testing of new products with the participation of consumers. Research in the field of packaging. Study of the possibilities of simplifying the product range.

4) Advertising Research

  • Analysis of the effectiveness of the ads .
  • Examination of the effectiveness of advertising media.
  • Analysis of the effectiveness of advertising work.

5) Economic Research

  • Cost-production analysis.
  • Short and long-term forecast based on trend analysis.
  • Price – profit analysis.

6) Export Market Research

The above list is by no income thorough, but only describes the limits of possible research activities.

 

 

The Rank of a Data Recovery Service in your Company

How companies get really close to their customers

Data Recovery Service Customer orientation and customer proximity are currently in vogue. Everyone likes to put them in their mouths and claim them for themselves.

All human relationships – including those of a business nature – are based on closeness . Proximity to customers is ideal if they are not willing to deal with competing products. If it is possible to establish customer proximity, competition can be excluded and customer loyalty increased.

Satisfied customers pay higher prices for a proven source of supply – up to an acceptable limit. In addition, they are more inclined to share offer prices from competitors. Therefore, managers should know the success factors that shape customer satisfaction. In order to achieve customer proximity, Peter Winkelmann recommends in his book “Sales conception and sales control. The instruments of integrated customer management ”take the following action

Data Recovery

  • Direct contacts (e.g. field service visits, boss visits, joint dinners, birthday greetings, regular contact with technicians, regular satisfaction surveys).
  • Permanent customer contact within the framework of dialogue marketing (for example, through letters, emails, fax, SMS, newsletter) or through individualized sales promotion, whereby marketing-based customer proximity is often irregular. If, on the other hand, these contacts are positively illuminated, they can acquire the status of extraordinary – and therefore particularly valuable – events.
  • Joint tasks and interests (e.g. joint product development, value analysis, market research, trade fair presence).
  • Capital linkages, joint ventures, alliances, corporate mergers

Proximity to the customer creates a basis for business security, but every coin has two sides. In B2B markets, being too close to customers can turn into a strategic threat. According to Werner H. Engelhardt and Jörg Freiling, there are six sources of danger:

  • The in-sourcing danger : The customer notices the growing dependency on know-how on the supplier and recruits his best employees.
  • The risk of lock-in : the supplier becomes completely dependent on the customer.
  • The black hole harbors the risk that the provider will take major upfront risks (for example in plant engineering).
  • With the greenhouse effect, there is a risk that the bank’s influence on business policy will increase.
  • The outsider problem is the increasing influences from the customer’s customers as well
  • the run-away risk , in which the provider falls into the cost trap or customer proximity does not lead to customer loyalty.

Employees as a benchmark – right up to loyalty

Customer surveys clarify whether the pre-purchase expectations match the post-purchase experience. Keeping an eye on competing products is also a matter of course. When it comes to customer satisfaction management , it is advisable to ask your own employees what kind of customer satisfaction they would expect. Entrepreneurs should compare this self-image with the image of others in the market. Data Recovery Service

Customer satisfaction can be measured

Customer satisfaction can be measured Data Recovery Service

In the book “Market-Oriented Cost Management. Combining cost efficiency and closeness to the customer ”, emphasize the two authors Christian Homburg and Daniel Daum, that customer satisfaction should be measured regularly , which most companies fail to do.

Findings from management research show the connections between customer satisfaction and company profit . Outstanding, individually tailored service makes the purchase an experience, and customers are even willing to “dig a little deeper into their pockets”: An indication that it is worthwhile for companies to be close to and satisfied with the customer invest.

Objective measurement methods are based on events (critical incidents) and verifiable business data (business successes). The measured variables are customer development, repurchase rates, scope and quality of customer contacts, complaints, complaints, sales, earnings, and delivery share development or products developed jointly with customers.

The subjective procedures are based on the formation of judgments . Through defined questions or indirectly through conclusions (“Would you recommend us?”). While the direct form harbors a risk of manipulation, with the indirect method you run the risk of not really meeting the aspect of customer satisfaction.

Content Marketing: Pardon is it and how Does It Effort?

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Have you heard of Content Marketing? Do you have any impression of what it is about, but you are not convinced that it applies to your company or venture? Can’t figure out what are the steps you must follow to be within this new marketing trend? If you have asked yourself any of these questions at any period, you are in the right place!

This article will introduce you to the universe of digital marketing, more specifically content marketing, and we will explain the importance of using it in any company, as it is the most effective and efficient way to reach your customers.

How did we get to Content Marketing ?: the evolution of Marketing

In the business environment, marketing is the form of communication that we all have regarding those around us. We could say that marketing is the two-way communication of the company with the market. In other words, its main objective is to obtain information from the market and send data to it to help achieve the ultimate aim of any company, which is to increase its profitability.

That is why marketing seeks to permanently streamline the company’s communication with the market , detecting needs, defining products, prices, advertising actions, and seeking to reduce costs and increase the organization’s income.

Over time, the offer of similar products increased, and marketing realized that the market had developed, and they were no longer satisfied only with the product but asked for more. Companies began to provide services.

The era of marketing of services made the product was accompany by customer service, after-sales service, installation, support, etc.

Consumers realized that all companies provided the same services and forced them to migrate to a new dimension: the sale of experiences.

What is content marketing? Definition, objectives, and advantages

Content Marketing is a marketing strategy aimed at generating valuable content for our clients.

It is a new conception of marketing, where the company, which has already defined the customer segment in which it wants to position itself and has gotten to know it, has identified what their tastes are, their preferences, what activities their customers carry out, etc. .; define guidelines on which that customer segment finds it attractive to receive information – training and begins to produce it.

The tactics will seek to attract our customer segment to our products, but without direct sales actions.

We must tolerate that this new era of marketing does not exclude the previous ones but includes them. The product, the service, and the experience are part of it, making sure that when that customer we want to attract with the generated content chooses us, we provide everything that he expects, being competitive in products, prices, location, promotions, etc.

Content Marketing Objective:

  1. Create value for our current and potential clients.
  2. Build bridges of trust in our relationship with current and potential clients.
  3. Retain existing customers and convert potential customers into real ones.

Advantages of Content Marketing:

  1. It is possible to use non-traditional communication channels, which are cheaper and lower the costs of marketing in organizations (we spend less money).
  2. Relationships with our clients are one of familiarity, sympathy, and trust, which extends the client’s life span for our organization.

What are the rank of the Internet and Social Networks for content marketing?

But how do we capture the attention of our target audience in the gigantic universe of the Internet? What characteristics must the content have? Where do I put that content?

These are some of the questions that you should be asking yourself at this time.

What Is Web Design? Everything You Need To Know

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Having web design experts is the best way to achieve the objectives of a company. It does not matter if it is a local, industrial or traditional business. Through this tool image and message of a brand can be transmitted while responding to the needs of users

The web design Malaga has become increasingly important due to its large number of advantages. Many think that just appearing on the Internet is enough, but to connect with customers and achieve the objectives set, it is necessary much more than just creating a web page.

For this reason, to achieve the proper development of a web page, it is essential to have experience and knowledge in vital areas, such as design, programming, CRO, SEO strategies, among many others.

Web design experts can get the most out of an online platform. Its services guarantee the highest quality and usability standards to increase the probability of conversion and build a solid relationship with customers.

What is Web Design?

Web design is a discipline that is responsible for planning, maintaining, and creating web pages. Although this definition sounds simple, the concept is far from its traditional meaning, as it also encompasses aspects such as user experience and strategies to attract new leads.

The best web design companies provide comprehensive services that encompass all areas of this process, such as creating the interface or SEO positioning, essential factors for the user experience, and the image in general.

Web design is necessary for the platform to stand out from the rest. Therefore its development requires a reasonable amount of time and planning by a group of experts is how the corporate image and the company’s message can be transmitted more clearly.

The main function of a web designer is to find the balance between the aesthetics and functionality of a page to benefit the users. To achieve this, they make all the graphic elements based on the company’s branding, using programming languages ​​such as HTML, CSS, or JavaScript, with a good web structure.

Web Design Elements

If a website is not optimized, it is difficult for a brand to rank high in search engines. Therefore, when designing a website, professionals take into account different aspects.

Usability

Usability refers to the organization and operation of the site. When accessing a web page, it is essential that users find what they are looking for immediately; otherwise, they will feel frustrated and are likely to leave the platform without taking any action.

Usability refers to attributes that help measure how pleasant the browsing experience is and how easy it is to use a page. Users enjoy the visit when a site is simple, intuitive, and friendly and even come back again. In this sense, usability measures the efficiency, effectiveness, and satisfaction of Internet users.

Taking usability into account when starting web design provides multiple benefits to the brand. For example, more excellent communication with customers is obtaining. It allows increasing traffic and increasing the duration of visits, decreasing the bounce rate, increasing sales, among others.

Loading Time

the website must work optimally. Hence the loading time is a determining factor so that if a person has to wait more than 30 seconds to obtain information you will end up visiting the competition.

In web design, aspects such as the weight of the images considered to reduce the bounce rate and increase visits.

Adaptability

More and more people are retrieving the Internet through their mobile devices and tablets. For this reason, web design is essential to create web pages that fit the dimensions of any mobile device.

Services Offered By A Web Design Company

The best web design companies use tools to improve the user experience and accelerate business objectives.

CRO Techniques

CRO is an acronym for Conversion Rate Optimization, which translates into Spanish as conversion rate optimization. It is a set of techniques that aim to improve the conversion rate of websites.

For companies that want to sell online, the conversion rate is one of the most critical factors. This strategy focuses on all web optimization actions to get visitors to perform a certain action: buy, subscribe to the web, etc.

A good web design attracts traffic, but sometimes the objectives of companies go beyond just getting visitors. To do this, we try to vary the user experience by incorporating landing pages forms, striking images. And rethinking the structure of the web so that the most important thing is the center of attention.

A good CRO process goes through different phases, such as identifying the problem, conducting tests, searching for solutions, analyzing results, and permanent improvement cycles.

SEO Optimization Processes

SEO has to do with organic search engine optimization. They are all strategies that help to place the website in the first place of Google.

Also Read : Labor Productivity: What Is It And How To Improve It?

 

What is SMTP Server? – Definition, Functions, Commands, And More

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Definition SMTP Server

They are the acronym for “simple mail transmission protocol.” But, there is nothing simple for numerous of us: it is an additional practical term that is very unclearly understood. In reality, SMTP is part of the expertise that many of us use today regularly. What is an SMTP server, and what is it used? We will tell you.

The SMTP attendant is a computer in charge of loud out the SMTP service, temporary as an “electric postman.” It allows the conveyance of that email over the Internet. SMTP relay works very simply: if the SMTP server authorizes the sender and addressee identities, then the distribution is done.

Let’s say it’s like the web pole office: it collects the sender’s email and brings it to the recipient’s local post workplace, which is another SMTP server. It was born in 1982 and lasts to be the most extensively used Internet standard today.

To break this unhappy a bit more, let’s imagine the route your regular email would have to do at snail speed to reach its destination.

How does SMTP relay work?

We will explain the operation of the SMTP relay in a little more detail.

When an email is through the SMTP relay protocol, the validation of a series of text commands (of the ASCII character string) are subsequently sent to an SMTP server. Port 25 or 587 are generally using.

In this process, the content email does not come into play, but the attention of the SMTP language defines exclusively in the transmission.

Every time an email is sent using the SMTP protocol, a new session of the SMTP relay service is opening. Then, a series of information exchanges are carried out between the email client and the destination SMTP server, as if it were a conversation.

SMTP Commands

The conversation occurs using elementary text commands. The most mutual are the following:

  • HELO: to open a meeting with the server.
  • EHLO: to open a session in case the server supports extensions defined in RFC 1651.
  • MAIL FROM: to indicate who is sending the message.
  • RCPT TO: to display the recipient of the message.
  • DATA: to predict the beginning of the message, it will end when there is a line with only a dot.
  • QUIT: to close the session.
  • RESET: Aborts the current transaction and deletes all records.
  • SEND: Initiates a transaction in which the message is delivered to a terminal.
  • VRFY: Request the server to verify an entire argument.
  • EXPN: Asks the server to confirm the opinion.
  • HELP: This allows you to request information about a command.

Let’s look at an example of a friendly conversation between the email client and the SMTP server.

This exchange is initiated by the “EHLO” command, followed by the “MAIL FROM” command. MAIL FROM command will allow us to identify the sender.

Next, it is sent with the «RCPT» command that allows the server to identify the recipient. Then the «DATA» command, through which the content of the email is sent.

Finally, the command “QUIT” is sent, indicating the end of the exchange and the conversation between the email sending client and the server.

Every time this process occurs, the SMTP server will send the responses of these clients by email to warn if the commands are valid or not.

What type of SMTP server should you choose?

Use your SMTP server:

Establishing and maintaining an own SMTP server is usually an option for companies concerned with security and process control. Also as well as reliability of the service, as they sometimes do not know the standards that external providers can offer.

However, having your SMTP server is a task that can quickly become expensive and time-consuming. Using our technology implies allocating resources to its management and maintenance, and we cannot always count on the most outstanding advances or the best functions.

Also Read : E-Commerce – What Is An E-Commerce Business Website?