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What is Digital Marketing

Marketing done by using electronic devices is called digital marketing. Its use is through the internet or non-internet. Digital marketing refers to the steps taken to interact with potential online customers to promote a brand or product, like offline or online marketing.

Its good revolution was brought about by digital marketing in terms of consumer behavior and interactions with brands and companies. Many successful companies nowadays rely heavily on a strategy to support their enterprises. Some examples or strategies of digital marketing are email marketing, SEO, and content marketing

Advantages Of Digital Marketing

If any part of digital marketing, what are the advantages you will get, will show you here.

Helps You To Target Your Audience With Precision

One of the main issues with traditional marketing is the inability to manage who a campaign affects. It is also feasible to select a newspaper or Television station that is more in agreement with the brand’s target audience’s demographics, but this does not ensure that these individuals will genuinely be interested in the good or service.

Makes The Audience More Interactive

The engagement with the public that digital marketing offers is one of the features that makes it more widely used than conventional forms of communication.

Helps with Cost Savings

Digital marketing offers cost savings compared to offline marketing strategies, such as TV ads and newspapers. Social media ads require less resources and professionals, making them a more cost-effective option.

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Digital marketing skills emerged in the 1990s and changed the way companies use technology to promote their businesses. The term has grown in popularity as people increasingly use digital devices in the shopping process, whether when searching for products or doing their shopping.

To get an idea of how digital advertising has changed the buying process.

suffice it to mention that in the past, almost all of the information we could get about products and facilities was in the hands of businesses that offered these keys.

In other disagreements, to find out about creation or service, you had to go to the seller, who would likely “sell the fish” for the business side rather than offer free information about the solutions.

Types of  Digital Marketing

As we said, Digital Marketing, because it is a very extensive/macro issue, has a vast diversity of disciplines, strategies, and specific techniques. This being the case, there are countless ways to apply Digital Marketing.

They are:

• Content Marketing
• Email Marketing
• Social networks
• Conversion Optimization – CRO
• SEO

Next, we are going to talk a little about each of these strategies:

Content Marketing

Content Marketing is all content made to educate, inform or amuse a future client. The idea is to educate persons so that in the upcoming they not only admiration your make and have it as a reference, but also become clients of your company.

But that content is not just any content: it should talk about issues related to your marketplace and about your people’s possible problems and doubts (that is, the fictional representations of your target audience).

But, in the end, why is Content Marketing important for Digital Marketing?

As we said, today, the buying process is increasingly in the hand of the customer. Information about products and facilities is no longer a privilege of companies and sellers and is now accessible mainly because of the Internet.

Think carefully: when did you buy something without looking at least once on the Internet about it? Probably a while ago. Therefore, your company must invest in Content Marketing so that consumers find it when they look for the market solutions you offer.

Email Marketing

Email Marketing means the direct distribution of a profitable message, typically to a group of people, via email.

Generally, it is use to send promotions, acquire a business, request sales or aids, and its purpose is to build faithfulness, trust, or branding (brand disclosure).

In addition, it is a way to quickly establish and connect the company’s purpose with existing or potential clients.

Conclusion

We had a lot of digital marketing statarges to earn money. But Test various Digital Marketing strategies and focus on those generating the most business return.

If you know the digital market you want to work with. But you don’t know how to start this. I suggest that if you know how to use the Internet, it is easy for you. Because you search online, you will get complete information on how to start Digital marketing.

In today’s market, saturated with competitors, properly defining our competitive position is vital. Competitive positioning

We will see in this article some essential key points, definitions, mistakes, and tips.

Trying to develop our marketing strategy without being clear about the positioning of our brand or product can only result in a waste of our marketing budget.

Many startups, brands, and products go to market without a precise positioning and struggle to find a profitable niche.

I don’t want you to have these problems.

So let’s get down to business.

Definition of competitive positioning

The aligning of a brand or product is how the customer perceives it and the alternatives in the market.

It is a representation of the product in the mind of the potential customer, with its attributes, characteristics, and how it compares with other similar competing products.

Positioning and segmentation

If positioning is how customers perceive the product,  segmentation is how we define the groups of customers potentially interested in our product.

As we can see, they are related concepts since we want our target segment to perceive our product appropriately.

For example, let’s look at some

Positioning errors

• Over positioning -> it is too exclusive a positioning
• Infra positioning -> positioning that does not present anything special
• Doubtful positioning -> promises that lack credibility
• Confusing positioning -> when the positioning is not clear

Thus, in a saturated market, any of these errors will represent a problem for our product.

Imagine that potential customers perceive our product as one of the dozens.

Does it help us?

Or as a dubious product, which will not deliver what is expect.

We insist

Let’s not confuse!

The value proposition is what we want to convey to the potential customer about our product.

And competitive positioning is what the customer perceives concerning the product in the market to which it is direct.

As the important thing is the clients’ perception, it will be vital that we correctly segment our target audience.

To start with, we have more chances that our product is perceived as we want.

Let’s imagine some high-end running shoes. For the right segment, they can be perceive as an exciting alternative.

While for the wrong segment, they will be perceived as a luxury product of little utility and overpriced.

In this case,  for this segment, our product would be positioned as a bad alternative.

Key aspects of segmentation

Although I do not intend to post segmentation, I would like to give you some details due to its relationship with competitive positioning.

1) Segmentation must be differentiating> that is, it must allow us to direct our marketing strategies to the chosen segment effectively

2) It must also be measurable> to determine the volume of the target segment and whether or not it is profitable for us.

3) Isolatable / achievable> can we reach the target segment with our marketing actions? Otherwise, the component will not serve us

We can segment based on:

• Demographic characteristics
• Socio-economic
• Lifestyle
• Benefit sought
• Shopping behavior

Competitor evaluation

As the competitive positioning is the perception of the clients of our product, another aspect that will also affect will be the competitors.

That is why we will have to evaluate them and see their value propositions and how they position themselves in the minds of our target segment.

Something that can help us is to establish:

Dimensions of perception

To choose some characteristics of our product that our clients value and compare with our competitors.

For example, for an email marketing tool, such as Mailrelay, some of these aspects would be:

• The price
• Easy to use
• Technical support
• And automatisms

We can make a quadrant and position ourselves and our competitors so that each product is located in the quadrant or quadrants in which it stands out the most or in several of them.

Always from the customer’s point of view.

This will help us understand what clients value the most and what positioning niches may be interesting for us as a company.

The market research is the search, collection, analysis and reporting of data and information related to the specific situation of the market facing a company.

Therefore, the market research can also be defined as collection, recording, systematic analysis of data on marketing issues and marketing to improve the quality of decision-making procedures and control in the marketing environment.

Objectives of market research:

• Objective of the search: to collect information for the preliminary evaluation of the problem and its structuring.
• Descriptive objective: a description of the selected phenomena, the objects of investigation and the factors that affect their condition.
• Causal objective: to test the hypothesis of some causal relationship.
• Objectives of the tests: selection of promising options or evaluation of the correctness of the decisions made.
• Predictive objectives: forecasting the state of an object in the future.

However, the main characteristic of market research that distinguishes it from the collection and analysis of current internal and external information is that it focuses on solving a certain or set of marketing problems .

Each company independently determines the subject and scope of market research based on its existing capabilities. And also, needs for marketing information, so the types of market research conducted by different companies may be different.

Market Research Types

Firstly, it was previously emphasized that market research is a scientific analysis of all the factors that influence the marketing of goods and services. It follows that the field of application of this function is practically unlimited, therefore only those types of investigations that are most frequently found in practice are considered.

Essentially, the purpose of market research is to get answers to five main questions: who? that? when? where? and how? An implied question is: why? expanding the study to contact the field of social psychology and is sometimes distinguished as a separate area, known as motivational analysis (motivation research), that is, the study of the reasons for consumer behavior.

(Unfortunately, this term has acquired a certain undesirable connotation due to the questionable activities of some psychotherapists.)

However, these studies are often carried out in a systematic way and can be secret as follows:

1) Market Research

• Willpower of the size and nature of the market (characteristics of consumers by age, sex, income, profession and social condition).
• Resolve of the geographical location of potential consumers.
• Determination of the share of products of the main competitors in the total volume of sales in a given market. Investigation of the structure, composition and organization of the sales network at the service of this market.
• Analysis of general economic trends and other external ones that affect the market structure.

2) Sales Research

• Determination of differences in the volume of sales by specific regions.
• Establishment and revision of the limits of the sales area. Scheduling of visits to customers by sellers. Changing the efficiency of sellers.
• Evaluation of business methods and sales raise. Analysis of the competence of the distribution network in the amount of costs – benefits . Inventory of stocks of the retail network.

3) Product Research

• Analysis of the strengths and weaknesses of your competitor’s products (that is, the products not only of your company, but also those of your competitors).
• Looking for new ways to use manufactured products. Analysis of ideas for new products. And also, testing of new products with the participation of consumers. Research in the field of packaging. Study of the possibilities of simplifying the product range.

4) Advertising Research

• Analysis of the effectiveness of the ads .
• Examination of the effectiveness of advertising media.
• Analysis of the effectiveness of advertising work.

5) Economic Research

• Cost-production analysis.
• Short and long-term forecast based on trend analysis.
• Price – profit analysis.

6) Export Market Research

The above list is by no income thorough, but only describes the limits of possible research activities.

Have you heard of Content Marketing? Do you have any impression of what it is about, but you are not convinced that it applies to your company or venture? Can’t figure out what are the steps you must follow to be within this new marketing trend? If you have asked yourself any of these questions at any period, you are in the right place!

This article will introduce you to the universe of digital marketing, more specifically content marketing, and we will explain the importance of using it in any company, as it is the most effective and efficient way to reach your customers.

How did we get to Content Marketing ?: the evolution of Marketing

In the business environment, marketing is the form of communication that we all have regarding those around us. We could say that marketing is the two-way communication of the company with the market. In other words, its main objective is to obtain information from the market and send data to it to help achieve the ultimate aim of any company, which is to increase its profitability.

That is why marketing seeks to permanently streamline the company’s communication with the market , detecting needs, defining products, prices, advertising actions, and seeking to reduce costs and increase the organization’s income.

Over time, the offer of similar products increased, and marketing realized that the market had developed, and they were no longer satisfied only with the product but asked for more. Companies began to provide services.

The era of marketing of services made the product was accompany by customer service, after-sales service, installation, support, etc.

Consumers realized that all companies provided the same services and forced them to migrate to a new dimension: the sale of experiences.

What is content marketing? Definition, objectives, and advantages

Content Marketing is a marketing strategy aimed at generating valuable content for our clients.

It is a new conception of marketing, where the company, which has already defined the customer segment in which it wants to position itself and has gotten to know it, has identified what their tastes are, their preferences, what activities their customers carry out, etc. .; define guidelines on which that customer segment finds it attractive to receive information – training and begins to produce it.

The tactics will seek to attract our customer segment to our products, but without direct sales actions.

We must tolerate that this new era of marketing does not exclude the previous ones but includes them. The product, the service, and the experience are part of it, making sure that when that customer we want to attract with the generated content chooses us, we provide everything that he expects, being competitive in products, prices, location, promotions, etc.

Content Marketing Objective:

1. Create value for our current and potential clients.
2. Build bridges of trust in our relationship with current and potential clients.
3. Retain existing customers and convert potential customers into real ones.

Advantages of Content Marketing:

1. It is possible to use non-traditional communication channels, which are cheaper and lower the costs of marketing in organizations (we spend less money).
2. Relationships with our clients are one of familiarity, sympathy, and trust, which extends the client’s life span for our organization.

What are the rank of the Internet and Social Networks for content marketing?

But how do we capture the attention of our target audience in the gigantic universe of the Internet? What characteristics must the content have? Where do I put that content?

These are some of the questions that you should be asking yourself at this time.