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Mobile Apps have positioned themselves as one of the most effective tools for companies in the last decade, especially in electronic commerce. And it is not for less, since applications enable users’ lives, indorse interconnectivity and improve the knowledge in the gaining of products and services.

According to a study approved by Flurry Analytics, the average user spends around five times a day on their phone, and more than half of this time is spent on applications. In 2017, app revenue generated a total of $ 76 billion.

Ultimately, the use of applications forever changed the dynamics of the market. Therefore, applying these systems in business models is a fundamental pillar for the growth of any startup.

The Importance Of Apps Today

Mobile applications are why users spend more and more time on their cell phones as they simplify many processes of daily life, such as shopping, communication, and entertainment. Implementing mobile apps is a powerful strategy for innovating UX, improving the buyer journey, and maintaining brand loyalty and positioning.

Benefits of mobile applications

Cost-effectiveness

The startups need solid sales to plan to enable business development and economic sustainability. In this sense, the rank of apps in companies lies in their versatility to generate income and optimize purchasing. You can generate revenue through advertising, regular or one-time subscriptions, premium services, and downloads with a mobile application. mobile apps

Likewise, various digital methods can be offered to the user to make the purchase quickly, safely, and efficiently. This encourages customer return and a good sales flow.

Better Positioning

Positioning is an essential factor in promoting young companies. The applications make it possible to process the presence of startups with two tactics.

• Always be present and available on the user’s phone without forcing them to enter the web or third-party servers
• Gain prominence in other corners of the Internet with a broad audience, such as B. Google Play and iTunes Stores.

Innovation and News

All profitable businesses have one thing in common: They orient themselves towards technological innovations and keep pace with market tendencies. In a world where the user demands nearness, simplicity, and hyper connectivity.

Apps can meet the needs of today’s customers in any niche market. Likewise, they are programs that are so versatile that they enable companies to develop disruptive ways to present their services to the public. This means that the scalable models of startups can remain valid in the long term.

Personalization Mobile Apps

The importance of apps to other aspects of the user experience has already been mentione, but personalization is an important feature. The applications give the customer the impression that the service is tailored to them, promoting ID with the brand. In this way, corporations offer more humanized services and can guide the user by hand throughout the buying process. This makes it easier to transact or explore the product in tight language and with immediate action.

Differential Benefit Mobile Apps

Despite the numbers that show the potential of these programs, many companies are hesitant to implement them in their commercial models.

Either because they do not know the scope of the apps or out of fear of disruptive changes.

In this tirade, industries that dare to experiment with new technologies take the lead in the market manage to get a differential advantage compared to businesses with old-style models, and locate themselves in the minds of a new generation of consumers, the millennials.

Better Customer Service System

Apps also optimize customer service systems. Applications can mix AI technology to provide immediate and personalized responses and integrate with Customer Relationship Management programs and omni channel systems.

Extensive user knowledge Mobile Apps

Understanding consumer behavior and needs is an essential task for new business growth. Mobile applications generate advantages in the user experience and provide startups with up-to-date data on the movements and features of customers. mobile apps

With this information, you can improve products and services, assess their quality, and make more precise decisions about the company’s direction.

Talking about business ethics means addressing a vast area that has created countless chairs, publications, and even organizations that have specialized solely and exclusively in studying this topic.

Despite such scope, we would like to share with you a clear definition of what business ethics is and some practical advice that we hope will help you understand how to create an ethical work environment and how to create a code of business ethics.

The concept of Business Ethics

To have a clear definition of business ethics, we need to approach this concept from two different angles: one academic and one organizational.

Business Ethics as a discipline of study

From a theoretical point of view, BE can study the ethical dimensions of productive governments and commercial activities. Such study includes ethical analyzes related to the production, distribution, marketing, sale, and consumption of goods and services, from business products to no-down-payment car insurance

Parallel to the above, there are some specific areas in which business ethics has a great preponderance and among which the following stand out:

In addition to areas, it is essential to say the approach to business ethics varies according to the type of productive sector a company is located in. Let’s look at the ethical issues that are most relevant in the following sectors:

• Construction industry (contracting conditions, health, and safety, environmental sustainability, supply chain).
• Financial services (regulations, tax evasion, responsible practices, consumer protection)
• Mobile and computing technology (competition practices, wrike enterprise pricing policies and strategies, data protection, consumer protection, energy use)

Now that we know what business morals are from an academic point of view and its areas of focus, it is time to understand business ethics from an organizational point of view.

What is Business Ethics at the organizational level

Business ethics correspond to the set of values ​​and behaviors that define how a business operates, makes decisions, serves its consumers, and treats its employees.

In other words, BE is the expression of how a company applies ethical values ​​to its behavior. However, business ethics is relevant for the company as a whole and for each of the individuals who are part of it.

BE applies to all spheres of conduct of a company, from how it treats its employees and consumers to how it sells its products or conducts business accounting.

But why are business ethics important? What are the aids of having good BE? What risks do you run when you don’t have BE?

Importance of Business Ethics

it is necessary to take a look at the main benefits that derive from it as well as the potential damages that result when you do not have good BE.

Benefits of Business Ethics

1. Legal compliance

The first great benefit obtained when acting with BE lies in the simple fact of working by the provisions of the law,

which guarantees the company that its actions do not harm its employees, consumers, and all parties with the which interacts.

Avoiding legal problems is one of the best ways to protect your reputation and avoid unnecessary expenses in legal disputes.

2. Access to the best talent on the market

When it comes to accepting a job offer, salary is still a valuable item. However, the new generations of workers are looking for much more than a good salary.

In fact, for most of today’s young professionals. Being part of a company that has good BE and is socially responsible is something that counts a lot.

3. Good level of commitment among employees

When you involve your employees in long-term objectives such as the design of social responsibility initiatives, for example.

They will feel that they are part of something that goes far beyond their daily work, which will foster a hefty dose of commitment to your business.

4. Strong brand and reputation

When consumers associate your brand with ethical values, trust in your company goes through the roof. Generating a positive effect on the reputation and corporate image that your business has in the market.

5. Competitive advantage in the market

Continuing with the above, if you manage to consolidate a solid brand and corporate image. You will maintain a decisive competitive advantage in the market that will allow you to have a constantly growing business.

You’ve certainly gone to a web page’s Contact Us section and noticed that salespeople or employees have email accounts having their usernames + gmail.com many times. The ordinary individual will question if that’s their actual personal email account, regardless if it isn’t the most crucial measure of a company’s quality. Companies with foresight will see the value of having something more professional.

Why not take advantage of your hosting account’s free domain email, for example? Using email addresses such as username@yourdomainname.com will compared to utilizing a personal email address appear significantly more professional. The bottom line is that if you’ve paid for a domain, you should at the very least purchase it from a domain registrar that provides email forwarding for their accounts. You can also use the cpanel given by your hosting company to create a domain email address; they’ll also give you at least one free email address.

The Issue with Leaning on Others’ Platforms

The massive six-hour outage of all Facebook-based programs, which occurred at the beginning of October 2021, can be claimed to have had both major and secondary impacts. While the primary ones were expressed in concrete figures in the form of direct financial damage to the company and its customers, indirect ones were more difficult to quantify. One of them was that, with the demise of the Facebook platform, the whole business, marketing, and sales platform of those tiny and micro-businesses that rely on it as their sole (or dominating) digital business-sales area also descended.

This incident posed another question to the business community: can business owners equally be overwhelmed by the strategic decision to entrust their correspondences by e-mail to platforms that aren’t under their control?

The Domain Name Also Determines the E-mail Address

One of the major steps toward developing a modern brand and digital presence, in general, has already been mentioned: selecting the right domain extension and domain name. A well-designed and well-located corporate website is a critical component of modern business from which everything begins and over which its owner has complete and irrefutable authority. Trust is an asset that’s exceedingly uncommon and sought after in the online environment, and a well-designed and realized web presence generates trust and improves the relationship between the site owner (and the brand behind it) and its users.

The online identity of the company is embodied in the name of the Internet domain, which defines not only the address of the website but also the e-mail address. While the link between the domain name and the website’s web address is more well-known and discussed, e-mail is usually considered only when something goes wrong, which is a big mistake, given the importance of this service in digital business.

Reliable Service for Modern Business

Although it’s a technology that’s decades old, e-mail hasn’t lost its significance over time. On the contrary, it’s a cheap, fast, efficient, accessible, and widely used medium that, among other things, acquires new customers and users, informs the community about information relevant to the brand (mailing lists), and is a means of converting potential customers into concrete ones.

Giving up email as a marketing and sales channel, therefore, would by no means be a wise move. However, you should pay attention to the basic rules of its proper use, of which the most important is to avoid using all domain names that aren’t under your control and which can cause mistrust of recipients and other problems related to the security and integrity of message content.

We now delve deeper into the allegations made at the start of the article: one example is the usage of e-mail addresses obtained from one of the free/public, generic services for these purposes (Yahoo, Hotmail, Gmail, etc.). It may appear, especially for small firms, that relying naively and entirely on such platforms is a good idea because the corporations behind them also offer a variety of additional services that are tightly integrated with one another and with email. When we consider that the integration (convergence) was carried out with Android, the most popular mobile operating system, the choice of one @gmail address is, at first glance, completely straight-thinking. In actuality, though, things are very different.

Challenges and Risks of Using Public Email Services

The technical ease of sending mass e-mails from the Gmail platform carries with it significant challenges and risks:

Selection of the Sender’s Username

It’s extremely possible that the intended sender (e-mail account user) name is already taken in the case of rudimentary and free use of the Gmail service or similar generic service. This practically means that you can forget freely choosing the domain extension (it will always be @gmail.com), but also you can forget completely freely choosing the primary part of the email address (username).

Most likely result in addresses like dentalpracticejohnson1@gmail.com, dentalpracticejohnson 2@gmail.com, etc., which, you’ll admit, don’t seem well visually either are outcomes of your attempts to create many e-mail accounts, so you’ll have to be inventive…

Entrusting the Contact List to Someone Else’s Platform

Employing the Gmail provider requires laying out sensitive information with a third party, putting the service’s privacy, security, and integrity at risk. Unlike his, using third-party, i.e. email marketing services that include mailing list management and campaign creation, such as Benchmark, is quite all right.

Events Beyond Your Control

Although Google claims that its email service is available over 99% of the time, cases of system crashes, its unavailability, and emails that never reached the recipient aren’t uncommon and as a user, you have no influence on that.

You’re only one of the users on the platform and as such you depend on their professionalism and goodwill.

Issues Regarding Security

Hackers target public e-mail systems in particular because they can take control of a large number of accounts in one fell swoop and obtain access to a big amount of sensitive information stored in those accounts.

Data Privacy Issues

Despite the fact that each of these platforms has its own range of user agreements, monitoring mechanisms for protecting the privacy of supplied information and data play a special role, many of them haven’t proven to be special ‘champions’ in this area in recent years, and an additional level of caution in this regard is justified.

Recipient Trust – A Key Issue in Email Communication

The key point about choosing how to address your followers and clients via email is the issue of trust. Digital business experts point out that a domain name (and therefore email addresses) tailored to branding needs enhances credibility, builds a professional image, and positively impacts the overall brand. If, for example, you’re opening a dental practice, there’s a good chance that recipients would rather open an email from dr.john.johnson@dentalpracticejohnson.uk than dentalpracticejohnson1@yahoo.com.

Even though respectable entrepreneurs can use either address, a recent survey found that 79% of email users trust emails sent from a business address that includes the corporation’s domain name. The mentioned survey also pointed out that 72% of the respondents are more inclined to react to a mail from a branded business e-mail address than to one sent from a generic platform.

If the entire email service is under your direct control, you can easily develop marketing strategies and actions that include cross-branding – the contact email address on the brochure or flyer is in itself for promotion purposes, and in the case of using a public Internet service, it’s realistic to promote this service more than your firm.

When selecting a domain name, extra consideration should be given to the entire business segment that depends on email communication. In addition to standing the test of time and being used more than ever before, the thoughtful use of email will also serve as a method for building your web presence and the online identity of your business.

In its early stages, Instagram had very different ideas for its business and private accounts. Back then, both personal and business features existed in a single Instagram profile. There were no prime business features like Analytics, just a regular bio, and your Instagram feed.

Instagram integrated separate business profiles in 2016 and since then, they have heralded a new path to social media marketing. Today, Instagram spots a whole new look for business and private accounts.

The advantages of Instagram business profiles became substantial with features like contact buttons, Instagram shopping, and Instagram Analytics. Nowadays, everyone has an Instagram business presence, from large establishments to startups and even influencers.

In this post, we take a deep look at how to convert to a business account and why this simple change may have a significant impact on the success of your business.

What Are the Benefits of an Instagram Business Account?

A business account on Instagram offers several advantages. This includes insights into your audience, content, and interaction, as well as additional buttons that enhance your profile.

When a company owner switches to a business account, Instagram provides them with several capabilities, including:

• The opportunity to run advertisements and promote content
• Insights and analytics about your posts, stories, and audience
• The feature of adding call and email CTAs to your profile.
• A clickable address in your profile

All of these features enable you to broaden your reach, while also optimizing your profile and content for your audience.

A business account comes with several benefits and some of them are:

• Getting Recognized as a Business Entity by Instagram 

After switching to a business account, you are given a professional look and function with Instagram algorithms that support business development. Your bio can be structured differently than a personal account, which can make clients and customers find you effortlessly.

You can include a clickable address that opens up Google Maps for direct location data. Call buttons can also be used to e-mail or call you directly from your Instagram profile.

• Access to Instagram insights

Only business accounts can access Instagram analytics to get raw data on how their posts are performing. This information helps you track your growth and understand your audience’s needs, subsequently improving the success of your content.

You can find the analytics of your content by tapping the ‘insights’ button on any post on your profile. There, you’ll find information on metrics like your profile visits, replies, and how your post was discovered. For more detailed analytics of your account, head to the main insights tab.

• Run Instagram Ads

One of the most compelling reasons to convert to an Instagram business account is the ability to run ads that are visible to your non-followers. Instagram Ads help you advertise a product or an event, to increase brand recognition.

Sponsored posts can also help you reach new audiences, enhance interaction, and gain more followers. These can help you get fast Instagram views, likes, and comments.

• Use Instagram Shopping

After switching to an Instagram business account, you can now make shoppable posts so users can buy products directly from your feed. This is particularly beneficial to eCommerce businesses that provide products like accessories and clothing.

With the shopping tool, you can tag goods in a post to show prices and link straight to the page on your website where a consumer may purchase them. You may also tag numerous products in a single post so that they can checkout and finish their purchase on the Instagram app.

These are just some of the many benefits an Instagram business account has to offer. Now, let’s discuss how you switch from a personal account to a business one.

How to Switch Instagram to a Business Account

The transition from a personal to a business account is quick and simple, but the benefits are long-lasting, with a positive impact on your Instagram marketing plan. With a business account, the Instagram features you can use, how you create relationships with your followers, and how you gather data will all improve.

You should be aware that your account has to be made public before you’re allowed to switch to a business account. Your account cannot be both a private and a business account because of the general nature of a business account.

When you switch to a business account, your account will show no obvious changes. However, you will have access to analytics and features that personal accounts do not have.

To convert your Instagram account to a business account, follow the procedures below:

• Head to your Instagram account and tap the three lines in the upper-right corner.
• At the top, select “Settings.”
• Choose “Account,” then “Switch to Professional Account.”

• Swipe through the incoming screens to learn about the advantages of having a Professional Account.
• Then you’ll be able to select which category your business belongs to.

• Click “Done,” and then confirm that you wish to use a Professional Instagram Account.
• You’ll be led to a screen where you may choose between “Creator” and “Business.” Select “Business.” That’s it.

You can also connect your Instagram business account to your Facebook page. If your business is present on both platforms, Facebook displays your Instagram feed on your Facebook page hence, giving you more reach and engagement.

8 Helpful Tips for Beginners With a Business Account 

Switching from a private account to a business account requires getting accustomed to various changes. Below are some helpful tips for beginners after switching to a business account.

1. Maximize Your Profile

Using Instagram for business means you have to try to  make the most out of the bio on your profile.

Firstly, you need to present a consistent profile image and an Instagram theme for easy identification. You can do this by using a consistent username across all your social media handles. This not only makes you easy to find but also easy to mention on posts across different platforms.

2. Remember to Place Your Website URL in the Bio

As a beginner, you may be overwhelmed by the different features at your disposal. However, never forget to put your website URL in your bio. This is the one place on Instagram you can post an active hyperlink so take full advantage of it.

In addition, carefully choose which URL to place there. You can change it as often as you’d like depending on where you want engagement.

3. Hashtags are Still Very Important 

Using the right hashtags can make or break your chances of reaching new audiences via your business account. Hashtags are an excellent method of increasing the visibility of your posts to gain new customers and bring in more revenue.

Choose at least five hashtags that are related to your content and business. Stay clear of the overly popular hashtags to give your account a better chance of exposure.

4. Learn to Diversify Your Post Content 

Many new Instagram business account holders often focus only on promoting their products and services. However, your content should not be solely about you or your products.

You may highlight and display them, but learn to include behind-the-scenes content and other posts that demonstrate the entertaining and passionate side of your brand.

5. Learn to Reply to Your Comments

Don’t forget to ask interactive questions on your posts and provide answers to comments that help promote your brand.

When users comment on your posts, it is important to take the time to respond accordingly. As your following progresses it will be impossible to reply to every comment. However, try and pick a handful at a time and respond to them occasionally.

Replying comments create healthy relationships between you and your customers, and will also boost your following.

6. Don’t share All Your Instagram Posts on Facebook and Twitter

Since you can easily connect your business account to your Facebook, don’t think you are required to share every instagram post on your Facebook page.

You can share posts to Facebook and Twitter on occasion, but not every time. You need to give your audience a reason to follow you on Instagram by trying to restrict your content to the platform.

7. Maximize Instagram Analytics

Determine your objective for each post and each feature on Instagram. For instance, set targets for ads or stories, and then use the insights tool to track your progress over time.

Your performance will be determined by the goal you specify, such as raising your follower count, generating traffic to your website, or turning Instagram followers into paying customers.

8. Check Out Other Business Accounts on the Platform 

Knowing what others in your field are doing is an excellent strategy to increase your chances of success.

This does not imply that you should adopt their tactics. Rather, you may search for holes in their strategy to choose where to focus your efforts,  or to guarantee that you stand out sufficiently from your competition. Find out what works and what doesn’t for them, and then learn from it.

Bottom Line 

Instagram made the process of switching from a private account to a business one very easy. By following these steps you can swiftly convert your private account to a business account and start marketing your products and services on the platform. With the tips we’ve provided, you should be able to smoothly transition and benefit from your new business account.